Buying Quality Means Buying Sustainability
At JEF we take the issue of sustainability very seriously and within its full comprehensiveness: environmental, economic, and social.
We know that consumers have so much power to change the world by just being careful in what they buy.
Buying less and being more demanding leads to less waste/pollution and greater respect for the workers of the industry.
As a brand, we require quality on the source of materials, the manufacturing processes, and the life of the people involved in them – achieving full traceability of the production line – it can be complicated but it’s easy for JEF.